Unique Kitchens & Joinery Website Design

Unique Kitchens & Joinery Website Design

Expertise

Design

Development

Online Booking

Videography

We partnered with Unique Kitchens and Joinery to create a modern, bright and simple website experience, one that both exites and delights their website visitors.

Telling the brand story

Unique Kitchens & Joinery are a young and vibrant team, full of energy and drive and we wanted to bring that feeling to the website. They create beautiful kitchens, bathrooms, living areas, outdoor areas, robes and laundries, along with a few other services.

Creative approach

The branding of UKJ is quite dark, being a solid orange on a dark blue background, our creative strategy surrounding the design of the website was to utilise this to our advantage and to deliver their branding message. We also wanted the website design to be bright, clean and simple so the user could find what they wanted with a single click.

Development approach

The approach to developing the website was to create interactive elements on the website through hover effects, bright buttons  and images that move on scroll. We also had the idea of utilising video to engage the website visitor as soon as they visited the website, video is by far one of the best ways today to engage the web audience.

The UKJ team also needed an online booking system to syncronise with their teams calendar, this allowed people to only book on days and times they had set available. This integration instantly brought in a flood of online bookings upon launching the website and reduced their phone calls significantly.

LightShield Eyes Website Design

LightShield Eyes Website Design

Expertise

Design

Development

Videography

Online Store

Teaming up with the Light Shield Eyes team to create a bright, welcoming and simply buying experience for web visitors.

Telling the brand story

Light Shield Eyes is a blue light screen protector for your iPhone and iPads, the goal of the website is to show the health benefits and resilience of the screen protector, while allowing people to purchase. The message is simple, protect yours and your families eyes from harmful light that damages your eyes.

Creative approach

With the design of the website, it needed to be a very bright and hight tech feeling website, while also being accompanied by family friendly imagery and a fun and vibrant environment.

The bright blue colours give the website calls-to-action such as buttons and title text vibrance and importance, attracting the users attention to that particular area.

Overall the website design is simply designed and easy to use on all mobile devices.

Development approach

The Light Shield Eyes website is an simple website built for ease of use, with bright blue colours and easy to read text, never complicating anything. The website uses hover functionality to help guide the user on elements of the website and backgrounds that change colour.

We created an online store with two categories for launch, iPhones and iPads which come in a variety of different sizes of iPhones and iPads.

Tasco Petroleum Website Redesign

Tasco Petroleum Website Redesign

Expertise

Design

Development

Station & Depot  Locator

Online Application Forms

Photography

Tasco Petroleum were seeking a creative agency to help redesign and help bring their brand into the modern age.

Telling the brand story

Tasco Petroleum have been supplying quality fuels and lubricants for over 60 years throughout regional Australia. Upon receiving the brief to redesign the Tasco website, it was clear from the beginning there was a lot of history which came with. We needed to tell that history in a new and fresh website that was easy for visitors to navigate and display Tasco Petroleum as a quality fuel and lubricant provider.

Creative approach

The Tasco Petroleum branding is actually a very modern and bright style, considering with the age of the company they have kept their branding up-to-date and turning that brand into a beautiful looking website made it so much easier.

The website needed to be quite compact and easy to navigate through, as it was a requirement to keep everything short and sweet.

Although the branding utilises a lot of blue, we decided to not over dilute the website with too much as it would become a mess. to remedy this the blue was only used on certain areas such as buttons. The same can be said for text and button links, the red was used in scarcity as it was quite a bright red.

Development approach

The website was quite a straightforward build as the Tasco Petroleum team were amazing at partnering with the process to provide website photography and imagery, which is a common roadblock in website projects.

The most challenging aspect or time consuming was the creation and implementation of the station locator which involved a significant amount of hours inputting data. However the end result was a very easy to navigate Google Map where you can search for your nearest depot or petrol station.

#TEAMSMART Website Redesign

#TEAMSMART Website Redesign

Expertise

Design

Development

Online Store

Member’s Portal

Payment Gateway Integration

Advanced Online Forms

Rowena Smart is a health and fitness coach providing coaching programs, subscriptions, online products and eBooks to women all across Australia and overseas.

Telling the brand story

Rowena Smart or (#TEAMSMART) helps women get into shape and discover healthy ways of eating, managing their macros while still being able to enjoy their little secrets, providing different levels of serious coaching (by serious we mean she will push you to your absolute limits and doesnt take no for an answer). Rowena backs her brand by being a competitor in the industry aswell, competing at the highest level and even training women to get their aswell.

Creative approach

The branding for Rowena Smart involves a lot of bright pastel colours, add into that some modeling imagery and you have a very striking website design aimed at women looking for fitness coaching and healthy eating. When designing the website, our strategy was to put maximum emphasis on easy ways to signup for coaching or areas where you can find out more about what that program may involve.

The ability to have each coaching page tell it’s own story, allows Rowena to connect with women depending on where they are in their fitness journey, if theyre beginners then the Smart Start Program would be perfect for them to see if Rowena is a good fit for them.

Development approach

Overall the website development for the Rowena Smart website was quite a breeze, the biggest consumer of strategy and time apart from the user experience was the members area which involved a few meetings of strategising, approvals and testing. The development also involved a lot of unique bright functionalities such as buttons, hover effects and cropped images to give the web visitor a wow factor.

A guide to Google My Business in 2019

A guide to Google My Business in 2019

Google My Business (GMB) is the successor to Google Places and was launched in 2014. Since then, local businesses have been using it to extend their reach in local search and connect with new customers. It features an extended functionality of the Google Places program, giving you control over how your business appears on Google properties like Search and Maps.

How a Google My Business Listing Can Help You

If you are a new player in local SEO, creating and optimising a Google My Business (GMB) listing is a smart move. It can help improve your visibility and effectively showcase your brand to the local market. With a GMB listing, your business will show up when consumers search for “near me” or “close by” searches which have grown more than 900% in over two years time. What’s more? 50% of those searches end up in a store visit. In terms of local mobile searches, an in-store or online purchase results 78% of the time.

These numbers show that when consumers search for a local service, they have already made up their mind about buying and are just looking around for the best provider of the product or service they are searching for. GMB helps you be one of their top choices.

What a GMB Listing Does

When you create a listing with Google My Business, maximise its use and take complete control over the visibility of your business name, business locations, and operating hours. Doing so ensures three things:

  • You make your business visible and make it show up in relevant local searches.
  • You present your brand effectively with a high-quality listing drawing more customers to you.
  • Your business is easy to find and contact in GPS systems using the information you provide such as phone or email.

What’s more? GMB allows you to keep track of customer reviews and respond to them, add photos of your products, and learn more about how people are searching for your business. You end up not just being visible but learn how to be competitive with other business in your area and stand out from them.

The Cost of Google My Business

Surprise! Google My Business is free of charge. Yes, you heard it right. All you have to do is create an account and verify your information to get started. Then, you can regularly update your information as you go along, optimising your profile to draw in more customers and see where you stand in local search. Want to advertise? You can use Google Ads to promote your products or services and increase their visibility in Google Search.

8 Easy Steps to Creating Your Free Google My Business Listing

Now let’s get started and create your very own Google My Business listings in 8 easy steps. You can always verify and edit it later on.

Step 1.

Log in to your existing Google account – Create your GMB listing using your existing Google account which will have administrator rights over the listing moving forward. Make sure that your account recovery and security measures including two-factor authentication are in place so you can always retrieve your account in case anything goes wrong. Recovering a breached Google account is a complicated process and you don’t want to go through that.

Step 2.

Go to the Google My Business page – Once you’re on the GMB page, look for the “Manage now” button at the upper right-hand corner and click it. You can also log in to your Google account here if you haven’t done so. You will then be taken to a new page where you will be asked to input the details of your business.

Step 3.

Create your account and input your business name – If you have a Google My Places listing, a drop-down menu will show and let you select your previously enrolled business name.

Step 4.

Input the details of your location – Here, you will provide the physical location of your business, if any. If you click “Yes,” the “Next” button will take you to another page where you’ll be asked to provide your business address. Make sure it’s an accurate one so that searchers can easily locate you.

Step 5.

Inform Google all the locations your service covers – If you provide home services such as pest control, home cleaning, and appliance repair or services requiring no specific location such as car towing, emergency car lockout services, and shuttle services, make sure you input all the areas you cover so you don’t miss out on search queries that would otherwise be applicable to you.

Step 6.

Choose your business category – On the business category page, make sure you choose the right option so that Google can sort your business and show it for relevant industry searches.

Step 7.

Input your business’ contact details – Here, you provide your business phone number and website address. Don’t have a website? Google can provide you with a free, basic auto-generated website.

Step 8.

Ensure the correctness of your details and submit – Click “Finish” to submit when done. You can always go back and edit your information anytime.

Ways to Verify Your GMB Listing Information

There are several ways in which Google can verify all the information in your Google My Business listing. These are:

  • By postcard – Wouldn’t it be nice to receive a postcard via snail mail? Google can verify your GMB through this method. You just have to provide an address, typically your business address, where they can send it to you. It should arrive 4 to 5 days after your request, and once you receive it, follow the instructions and use the verification code included therein to complete the task. If the postcard never arrives or you misplaced it, you can always request for a new one in your Google My Business account.
  • By phone/text – This is way faster than the postcard method but unfortunately, not all businesses are eligible for phone/text verification. However, if you qualify, then you’ll be in the system in a matter of minutes. To do this, log into your GMB account and select verification by phone. You’ll receive a verification code and instructions via text message to complete the task.
  • By email – Again, not all businesses are eligible for email verification. If you are, log into your GMB account and select the “Verify by email” option. You’ll receive an email with a verification button that will take you to the verification page.
  • Bulk multi-location verification – Service businesses that handle customers in multiple locations and agencies attempting to verify locations for different businesses are not eligible for GMB bulk multi-location verification.
  • The verification process for companies and franchises with more than ten locations can be time-consuming and may lead to listing mistakes which not good for the business nor Google. A filled out verification form with the business name, country, operation locations, contact names, and company information is required for this. A Google Account Manager should also be accessible to help in the process. Need more information about bulk verification in Google My Business? Read Google’s help document.

How to Optimise Your Google My Business Listing

Optimising your Google My Business listing is very important if you want to attract more customers. It will help you show up first in search engine results pages (SERPs) since you will become a business that Google tends to recommend.

How do you start? Log in to your GMB account and click the “Info” button from the sidebar. Input as much information as you can for your customers. These include:

  • A profile photo for your business
  • Your service area
  • Your operating hours
  • Your phone number
  • Calendar and holiday information
  • The year your business was established
  • Your website URL
  • Wheelchair access
  • Wi-fi access

Providing your information establishes your credibility thus helping potential customers make the decision to eventually choose you.

Your Google My Business Photos

The photo you display on your Google My Business listing plays a big part in its optimisation. It also creates a first impression with new customers, so it is important that you choose your photos wisely and appropriately. Now, let’s discuss the different photos that are required from you:

  • Your Google My Business cover photo – Your GMB cover photo is the largest and most important photo that shows up in your listing. It is also the most visible to customers who are checking out your business. To be effective, it should accurately show a picture of your location, product, or service.
  • Google My Business profile photo – Your GMB profile photo shows up next to your business name whenever you upload a new photo, respond to a review, and share a new post. Most companies usually use their logo for their GMB profile photo, which you can also do.
  • Other photos – Uploading as many photos as you’d like to your GMB account can help would-be customers understand your business better. You can upload photos of your place of business, your products, your team delivering your service, and your satisfied customers with your product. These are very helpful in helping you connect with new customers.

Your Google My Business Photos

You can also upload videos to your GMB listing. To ensure that your uploads go without a glitch, keep these in mind:

  • It must be 30 seconds or shorter.
  • It must be 100 MB in size or smaller.
  • It must be 720p in resolution or higher.
Short business introductions and descriptions of your product or service are also a great way to introduce interested local customers to your business and help you stand out from the competition.

Google My Business Reviews

Google My Business allows you to monitor and respond to reviews from your customers. Whether positive or negative, responding to reviews in a professional manner can help establish a connection, especially with satisfied customers. This section is one of the first places that potential customers go through to learn more about your business and read what others have to say about your business so make sure to display professionalism all the time.

A Powerful Local SEO Tool

Google My Business is an easy-to-set-up and powerful tool for local businesses. Aside from being able to display eye-catching photos and videos, it gives them the ability to communicate with their customers and build bridges. Make sure to utilise this tool to the fullest by keeping your information up to date and Google will do the rest.

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Author

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

Do You Want
more website traffic?
more website leads?
more sales?

Hey, we’re Creative Krew. We’re determined to making Mildura business grow.

Our only question is, will it be yours?

  • Please tell me a little about your business and what you are trying to achieve so I can see if we are a good fit.

Discover how we can grow your business

Our team will be in touch ASAP to schedule a time to chat.

Get Your Free Proposal

Considering a site redesign?
A standard redesign can decrease conversions by 20-40%.

For great results, test into your redesign.

Get Your Free Proposal

Let's Increase Your Sales.

See how we can help you grow your website audience, gain more leads, sell more of your businesses products and gain a wider audience.

  • Please tell me a little about your business and what you are trying to achieve so I can see if we are a good fit.

Why Growth-Driven Website Designs are Better Than Traditional Ones

Growth-Driven Website Design

Why Growth-Driven Website Designs are Better Than Traditional Ones

Growth-Driven Website Design

Designing a website takes a lot of work. You have to invest around 1-3 months of your time and about $15,000 to $80,000 for it.

However, there is an approach that will cut down on these two without sacrificing functionality and performance and that is by using growth-driven web design.

What is growth-driven design?

Growth-driven design (GDD) is a systematic website design and maintenance approach that helps in minimising the risks of traditional web design. This shortens the time to launch the website by focusing on the actual impact as well as continuous learning and improvement.

With the growth-driven design, you’ll be able to launch your website in as short as one month. Once it goes live, real-time and ongoing data analysis on how the website is performing is then fed back into the website in regular sprints, which is based on actual users. This means the website is constantly improving and continuously adapting to current conditions and markets.

Advantages of growth-driven website

Using a growth-driven design will let you enjoy the following benefits:

  • Minimise the risks of late delivery and blown-out costs
  • Produce better results through learning and continuous improvement
  • Promotes collaboration between departments, particularly sales and marketing
  • Flexible and responsive to changes in trends.
  • Requires less time to launch
  • The cost can be paid in monthly increments rather than upfront.
  • Data-driven functionality allows you to continuously improve your website and track ROI.
  • Capable of informing you how users behave which is helpful in improving marketing and sales strategies
  • Learnings and insights gained from other campaigns can be applied to the website almost immediately to help facilitate collaboration between departments.
  • Gives you an amazing website that puts you ahead of your competitors

The stages of growth-driven design

GDD undergoes three stages namely Strategy, Launch Pad, and Continuous Improvement. Here is an in-depth view of each stage:

1. Strategy stage

During this stage, you set out your objectives and create your buyer personas which includes customer demographics, behaviour patterns, motivations, and goals. This will help you in understanding your users’ motivations and pain points which is crucial in setting a solid foundation for your website.

For existing websites, a detailed audit needs to be undertaken to get key information about where your users are coming from, how they are interacting with your site, and why they’re engaging or heading elsewhere.

Once you have all this information, perform the Pareto Principle and make an 80/20 analysis of every feature and function you want the website to have. 20% of these must deliver 80% of the impact you desire. It is also important that you prioritise your website needs and set the wants aside, at least until the next monthly sprint cycle.

2. Launch pad stage

The launch pad is typically the final step in the traditional website design process but with the GDD, this is the stage where you begin the standard work. What do you perform here?
  • Design the content and messages
  • Construct the information architecture
  • COme up with the wireframe and design
  • Start the programming and development
  • Perform simple UX testing
The goal at this stage is to create a highly functioning website in a relatively short amount of time and quickly launch it. Once you get the site into users’ hands, you can start monitoring the performance of the site, look at the organic traffic, heatmaps, and bounce rates. With this data, you can immediately make updates based on initial user feedback.

3. Continuous improvement stage

This is the stage where you start turning all the user data into updates and your website into a lead-converting machine. It is done in monthly sprint cycles making GDD different from traditional website design.

The four steps in the monthly sprint cycle

The monthly sprint cycle goes through four steps. These include:

1. Planning

In this cycle, you compare your performance against the goals you outlined in Stage 1. It might be the right time to initiate the wants you previously identified in the strategy stage. It is also a good idea to consult with marketing and sales to see if there are any new learnings that could be applied on the website.

2. Building

Here, you put your plan into effect. Make sure to set up validation tracking codes so you can measure success metrics, and develop marketing campaigns to drive traffic to the new pages and features.

3. Learning

Here’s where you track if the changes you applied achieved your desired effect. It will then help you learn more about your user and confirm your hypotheses.

3. Transfering

In order to ensure that the entire organisation is on the same page, you need to transfer everything you have learned to them especially to the sales and marketing team.

Your website is the most important marketing and sales tool that you have. Making use of the growth-driven design approach will easily bring you to the next level and help you achieve your goals.

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LinkedIn

Author

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

Do You Want
more website traffic?
more website leads?
more sales?

Hey, we’re Creative Krew. We’re determined to making Mildura business grow.

Our only question is, will it be yours?

  • Please tell me a little about your business and what you are trying to achieve so I can see if we are a good fit.

Discover how we can grow your business

Our team will be in touch ASAP to schedule a time to chat.

Get Your Free Proposal

Considering a site redesign?
A standard redesign can decrease conversions by 20-40%.

For great results, test into your redesign.

Get Your Free Proposal

Let's Increase Your Sales.

See how we can help you grow your website audience, gain more leads, sell more of your businesses products and gain a wider audience.

  • Please tell me a little about your business and what you are trying to achieve so I can see if we are a good fit.