Princes Court were in need of a website rebranding, with the help of Kylie Norton Designs we were able to achieve a great website refresh for Princes Court.Continue reading
The Yellow Pages? Indeed the Yellow pages.
It’s difficult to trust they keep appearing in the post box—just to be reused promptly (they don’t make it in the entryway)— consistently, however they do. Do individuals still utilize them to discover organizations, specialists or different administrations? Who knows. What I can be sure of is that a few organizations still publicize in the book and on the web. They offer a decent free posting that is extremely simple to utilize—an extraordinary method to give your site a nearby SEO support also!
Anyway this post isn’t about the book, it’s about their site benefit. As of late, due to my free posting, I was reached by a YP sales rep who had seen my new promotion (made a half year back) and needed to know whether I was keen on “growing my advertising endeavors!”
With the “Business catalog?” I stated, “No.”
“Well shouldn’t something be said about your site?” he asks.
“I have one” … quietness… “It’s my main thing, have a pleasant day.” Click.
Note to telemarketers: If you’re going to consider an organization and offer to move them an administration that they likely don’t need, in any event have the regular civility to complete 5 seconds of research on said organization before making your call.
The call got me contemplating their site benefit however—we’re rivals one might say—so I did some examination and it appears their “Private company Website” benefit isn’t too dandy. Here are a portion of the warnings we found:
Owning a yellow page site implies paying for the underlying expense for its creation, facilitating and a yearly charge to guarantee that you stay selected in the administration. Cost is emotional and YP’s on the administration may appear to be OK at $89 every month, since an average measured site, facilitating and area enlistment would most likely work out to be some place around that number. It’s the thirteenth, fourteenth, fifteenth month, etc, where this turns out to be to some degree costly for what you appear to get.
Site Ownership Issues
Area Name Ownership Issues
When enrolling your site through a yellow page organization, you are not the proprietor of your space name. Like your website page information the yellow page organization claims your area name and rents it to you with yow. This turns into a gigantic factor should you stop their administration, as exchanging the responsibility for area name may accompany extra expenses just as potential lawful entanglements when you’re prepared to move.
..Should You Choose To Discontinue Their Service Transferring The Ownership Of The Domain Name May Come With Additional Costs As Well As Potential Legal Complications…
regarding content, it is imperative to take note of that such sites fundamentally don’t take into account much substance to be transferred. In addition, such sites in some cases make it hard to refresh your substance normally. Under these conditions, clearly site design improvement, particularly under the more up to date manages administering SEO, is unfortunately inadequate. Besides, the restrictions as for coding and the insufficiency of the general structure add to the absence of intrigue of such sites to different web indexes, making it an insufficient method to advance your business.
Rate of Conversion
With an unappealing structure and design, it is troublesome for some such sites to draw in and hold guests. While traffic entering such sites is typically insignificant and the rate of change of inert traffic into steadfast clients is even lower. Given similar reasons, usually difficult to gauge ROI of such sites.
Powerlessness to incorporate Social Media Marketing
Social sharing through mainstream destinations like Facebook, Twitter, LinkedIn and others are extraordinary approaches to advertise or advance your business site and your online life profiles. In any case, as indicated by specialists, it is preposterous to expect to utilize these strategies to showcase your business directory site.
Poor Customer Support
Customer bolster is the most ideal approach to hold clients and convert them into followers. While client support can be effectively stretched out through a self possessed site, it is troublesome and almost difficult to do as such with a business index site. Absence of dynamic correspondence with clients can result in loss of business.
Thinking about A YELLOW PAGES WEBSITE?
Thinking about a YP site? Maybe you should think again– do it without anyone’s help site are typically not such an extraordinary thought at any rate.
A clean and vibrant informational website for a custom cake making business.Continue reading
Selecting the right agency can be tricky and time-consuming—unless you know the right questions to ask.
So, your company is in need of a new website? Great! Now, the real work begins. Selecting the right web agency can be a tricky and time-consuming process—unless you know the right questions to ask. While you should always tailor your goals and expectations to your company’s specific wants and needs, we’ve compiled a list of 10 important questions you should always ask before signing on the dotted line.
Question 1: How Do You Measure the Success of Your Websites?
Every agency is sure to have a different answer for this one. Some may gauge their success by whether a project is completed on time. Others may hold off their celebrations until a site begins to show results. While there’s no right or wrong answer to the question, it will give you an idea of how the agency operates. The answer you should look for is the one that best suits what your company needs from the site itself.
Question 2: What Experience Do You Have in Our Company's Industry?
You should always ask about an agency’s over all experience. At the same time, you should also inquire about their level of experience in your industry. Just because an agency creates incredible sites, does not mean they will do the same for your company. If they only work with healthcare clients, they may not understand the needs of a tool-builder. Simply put, different industries demand different approaches. Every industry is unique and without the proper knowledge or experience, you’re company could end up with a flashy site that offers little to the target audience.
Question 3: What Are Your Core Competencies?
Question 4: Where Can I See Samples of Your Previous Work?
Question 5: How Are Timelines Built and Handled?
Knowing how an agency handles their timelines and project management should be a crucial factor in your decision-making process. Some agencies ask for 50% upfront and 50% upon delivery, while others set milestones. Choose the one that best suits your budget and delivery needs. At the same time, you should make sure the agency has the capabilities to appropriately manage your needs from beginning to end. Agencies that stretch themselves too thin tend to make room for errors.
Question 6: Who's Going to Run the Project?
Question 7: Are There Any Support Costs Associated with Building a Site?
Question 8: What Other Digital Mediums Are You Proficient In?
Is this agency proficient in creating web videos? What about managing social media accounts? If you’re building a site with specific features, the agency might be able to help. A well-rounded agency can assist in a range of needs. They can also offer trustworthy third-party vendors to assist with the elements they cannot handle. The right agency can deliver exactly what you need, without stretching their capabilities too thin.
Question 9: Does the Agency Stand Behind Their Products?
Question 10: Can Your Agency Assist Me in Marketing Our Site?
How do you build a digital-first brand with longevity?
In today’s all-digital world, your social media presence is more important than ever. There are even companies that have built entire brands around how they interact with customers through their social channels. So, why isn’t every business in the world jumping at the chance to fully utilize this massively popular approach to communication? As with most skills, some people have a knack for it and some do not. The same goes for the company itself—it either makes sense or it doesn’t.
If you truly believe that a digital persona will benefit your business, it’s more important than ever to go for it. You should never go at it alone though. So, to help you down the path to success, we’ve created a list of 6 mistakes every company should avoid when building their digital brand.
1. Not Enough Detail
Organization is one of the most important qualities you can have when building up and maintaining your brand. Not only does it allow you to stay atop events and trends, but it also ensures you have enough time for critical thinking when developing your day-to-day game plan. You should always know why you’re posting, before you ever hit, “Enter”.
2. Not Enough Restraint
Nobody likes spam, not even Monty Python (we assume). So, it’s best to hold back, rather than give too much. Sure, we all know customers love to get more for their money, but that doesn’t really translate into social media. If you fill up a user’s timeline with too much content, they’ll most likely unfollow you or even worse—avoid your brand all together.
3. Not Enough Personality
Some campaigns perform better than others. It’s a simple fact that everyone should understand before ever entering the digital world. One way you can avoid tipping the scales against you, however, is to never post something that inauthentic. For instance, if you try and shoehorn a big sale into an unrelated holiday, chances are it’s doomed to fail. Though, if you don’t want to take our word for it just Google, “Brand Social Media Fails,” and see for yourself.
4. Not Enough Focus
You can’t be everything to everyone, nor can you be everywhere at once. So, rather than set out to reply to ever message, email, comment and concern you receive, focus on the ones you can make a difference on. One highly satisfied customer is far more beneficial to your brand than 10 indifferent customers. After all, how many times have you gone out of your way to tell someone about a brand that responded to you, but never actually did anything to help? Our guess is not often.
5. Not Enough Precision
To piggyback off #4 for a moment, we wanted to reiterate that you can’t be everything to everyone. Don’t let your brand fall into areas it doesn’t belong. A yogurt brand’s new flavor will most likely never have anything in common with Beyonce’s latest tour. So, it’s best to stay away. The same goes for the audience you’re going after. Yes, there are a lot of people on the Internet, but that doesn’t mean they’re all going to love your brand. Rather than try to go for quantity, we suggest you strive for quality and let your followers build naturally.
6. Not Enough Interest
Once you’ve created your digital brand, the last thing you want to do is always talk about yourself. If your soul purpose is to promote new products and sales, eventually your audience will die off, because no one likes to open up their Twitter or Facebook feed to see a bunch of ads. Rather, social media is a great place to highlight your brand’s personality. Shine a spotlight on the people who make up your team; show off interesting aspects of the office; run contests that involve the audience—there is so much potential out there and utilizing the right tactics can help you reach it.
Whether you’re building a brand from scratch or simply looking to re-energize it, the most important thing to keep in mind is that you should always be yourself. Let your brand stand as an individual. The more personality you can impart, the more people will gravitate toward it. That’s why it’s best to partner with a professional digital agency. Their expertise will help to ensure you’re getting the most out of your digital presence, every step of the way.
Your website is creative, modern, and visually-engaging. But are your users converting?
When it comes to brand awareness, a website is one of the most powerful tools in your arsenal. Especially when it comes to lead generation. But, before you go investing anymore time or money into your web presence, it’s important to keep in mind that you must first develop an on-point conversion funnel that allows users to effortlessly navigate the buyer journey. By investing the time into these details, you’ll end up with a site that’s capable of drawing more conversions and providing a more user-friendly experience from beginning to end. And while there are an endless number of features and functions you should consider, there are three essentials that should always be at the top of your list. Rather than simply point them out, however, let’s take a deeper look into each and see why they’re must-haves for your website.
1. Prominent Contact Information
When it comes to your contact information, there’s no need to get fancy or overthink it. Customers don’t want to spend their lunch break hunting for your phone number or email address. Whether it’s a professional inquiry or just a simple question, they surely have better things to do than click through a barrage of webpages just to get in touch with you. This is an increasingly important notion, now that more and more users are on-the-go and access the web via their mobile devices. If you can’t provide the answers these customers are looking for in a quick and easy manner, you need to rethink your site structure.
2. Concise & Immersive Content
While it’s true that your website should effectively tell your brand’s story, that doesn’t mean it needs to fall into novel territory. The message you convey has to be succinct, yet compelling, on every page of your site. Too much copy can overwhelm a customer, especially if they are visiting on their mobile device. The more users have to scroll or click, the less likely they are to return and repeat the process. In order to move these individuals further down the funnel, you have to write copy that is easily digestible pieces of information that entice them to look further on their own. You can’t demand it. You have to invoke it.
3. Mighty Calls-to-Action
These are what entice the user to take the actions you’re asking of them. It could be getting in touch with your business, clicking a link, making a purchase or downloading a coupon. No matter the action, you have to first present the user with the opportunity and compel them into grabbing hold of it. In today’s all-digital world, “learn more”, “click here” and “See why” just don’t quite work like they used to. The more compelling the content you present, the greater the chance your customers will follow through to the end of the funnel.
So, it can be said that in order to effectively drive the conversions you want, you must invest in a website that’s efficient, engaging and easy to use. By working with a professional digital agency, you can utilize the talents of experts who will convert your brand’s presence into a stunning website that will facilitate the results you’re looking for and the experience your customers want.
Great Web Design is More Important than Ever Before
Optimize your platform, increase user engagement, and drive conversion by building a first-class website.
Optimise your platform, increase user engagement, and drive conversion by building a first-class website.
In today’s web-based world, everyone is looking to strike the right balance of beauty and performance when it comes to their online presence. Those who choose a lot of flash, may not have the capabilities their customers are looking for. Yet, those who decide to focus all their energy on substance, run the risk of their customers looking elsewhere, if they can’t spark their attention. It’s a fine line, but one we are capable of walking.
Here at Creative Krew, we believe there are five crucial tenets every website must follow if they wish to keep from falling into either of these traps.
1. Keep your navigation simple
Interesting typefaces and flashy designs can spell trouble for any website. If your customers can’t read the words or figure out how to navigate your pages, they’ll most likely take their business elsewhere or simply end up with a headache and no desire to ever use your site again.
The same goes for the number of links in your navigation; offer up too few or too many and you’ll find yourself needlessly complicating the entire design. That’s why it’s a good rule of thumb to keep your navigation clean, simple and easy enough that even grandma could use it.
2. Consistency is key—and that goes for every page
If your brand is already established, you need to convey those elements on your site. Visually, if your customers don’t recognize you, they’ll immediately begin to feel uncomfortable and confused. Have they navigated to a phishing site by accident? Did they land on an old site with old branding? Can they trust the information if it differs from what you’re saying elsewhere?
When you design your site to be vastly different than the rest of your communications efforts, you raise more questions than answers and that’s never a good thing.
3. You Can Spell Success with the Letters SEO and UE
How a user experiences your website is a very big deal.
Consider when building your website if you’ve buried the information they are looking for or simply don’t include it, chances are you may have lost yourself a customer. The same goes for drawing new customers in. If you’re not utilizing the correct terms and phrases, you could be bowling up the wrong lane.
Regardless of your industry, it’s best practice to always put your most important information at the top and work your way down to more niche offerings. The same goes for your navigation and page design—establish the relationship first and then draw them in for what they’re looking for.
5. Build Trust In / Get Trust Out4
Well-maintained websites always outperform those that look as if they were built a few decades ago. That’s because, as times change, people will demand different capabilities from their websites.
If your web presence looks outdated, people will associate it with your product or service and assume they, too, are outdated. You have to build trust by ensuring you deliver exactly what the audience is looking for in a manner they can immediately relate to.
Long gone are the days of hideous backgrounds and spinning text. Today’s world is a gorgeous flow of e-commerce, social media, brilliant visuals, compelling stories and much, much more.
While there are a number of other characteristics that factor into the overall success of your site, we believe these are five of the most important you must consider when building an effective online presence for your brand.
At Creative Krew, we work hand-in-hand with our clients to ensure each is met on every level—and to the highest degree.