Why Growth-Driven Website Designs are Better Than Traditional Ones
Designing a website takes a lot of work. You have to invest around 1-3 months of your time and about $15,000 to $80,000 for it.
What is growth-driven design?
Growth-driven design (GDD) is a systematic website design and maintenance approach that helps in minimising the risks of traditional web design. This shortens the time to launch the website by focusing on the actual impact as well as continuous learning and improvement.
With the growth-driven design, you’ll be able to launch your website in as short as one month. Once it goes live, real-time and ongoing data analysis on how the website is performing is then fed back into the website in regular sprints, which is based on actual users. This means the website is constantly improving and continuously adapting to current conditions and markets.
Advantages of growth-driven website
Using a growth-driven design will let you enjoy the following benefits:
- Minimise the risks of late delivery and blown-out costs
- Produce better results through learning and continuous improvement
- Promotes collaboration between departments, particularly sales and marketing
- Flexible and responsive to changes in trends.
- Requires less time to launch
- The cost can be paid in monthly increments rather than upfront.
- Data-driven functionality allows you to continuously improve your website and track ROI.
- Capable of informing you how users behave which is helpful in improving marketing and sales strategies
- Learnings and insights gained from other campaigns can be applied to the website almost immediately to help facilitate collaboration between departments.
- Gives you an amazing website that puts you ahead of your competitors
The stages of growth-driven design
1. Strategy stage
During this stage, you set out your objectives and create your buyer personas which includes customer demographics, behaviour patterns, motivations, and goals. This will help you in understanding your users’ motivations and pain points which is crucial in setting a solid foundation for your website.
For existing websites, a detailed audit needs to be undertaken to get key information about where your users are coming from, how they are interacting with your site, and why they’re engaging or heading elsewhere.
Once you have all this information, perform the Pareto Principle and make an 80/20 analysis of every feature and function you want the website to have. 20% of these must deliver 80% of the impact you desire. It is also important that you prioritise your website needs and set the wants aside, at least until the next monthly sprint cycle.
2. Launch pad stage
- Design the content and messages
- Construct the information architecture
- COme up with the wireframe and design
- Start the programming and development
- Perform simple UX testing
3. Continuous improvement stage
The four steps in the monthly sprint cycle
In this cycle, you compare your performance against the goals you outlined in Stage 1. It might be the right time to initiate the wants you previously identified in the strategy stage. It is also a good idea to consult with marketing and sales to see if there are any new learnings that could be applied on the website.
In order to ensure that the entire organisation is on the same page, you need to transfer everything you have learned to them especially to the sales and marketing team.
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6 Useful Tips for Redesigning a Website While Maintaining Its SEO Ranking
If your website has been up and running for a few years now, chances are, you need to have it redesigned. Why? It could be that your marketing strategies have changed or you need to give your website a makeover to stay ahead of your competitors.
Planning for Success
Redesigning your website or migrating to a new content management system (CMS) takes a lot of planning. You’ve got to be careful not to damage your current SEO ranking which you spent years working on. Here are six tips to help you update your website without hurting its structure.
1. Make an inventory of your current site
Taking snapshots of what your site and ranks look like before the big change will provide helpful reference points, helping you evaluate the updated one once it’s launched.
What do you need to do?
- Take note of your present SEO rank – Review the current rankings of your pages utilizing Google Analytics and take note of the keywords you used.
- Crawl your existing site – This allows you to see the layout of your current site and get hold of the structure, meta description, current URLs, and title tags. You can then match your new site with the old one. How do you do that? You have the option to use Screaming Frog for this.
- Verify your blocked content – Using your Robots.txt and/or Google Search Console, you can verify your blocked content and go back and make sure that they remain as is after the redesign.
2. Don’t make any drastic changes to your content
Keep your content the same by making minimal changes if needed. The title tag, meta description, URL, and the H1 – H6 should remain the same as much as possible. Why? They are the most crawled areas and if they are already ranking on Google, don’t mess with them.
3. Keep the website structure similar
Since you are trying to protect your ranking, keeping the architecture of your site close to similar with the old one will help search engines recognize it just like before. It’s okay to organize your navigation and files differently to keep up with your new website strategy and goals but make sure the structure stays the same. This also helps your existing visitors adapt to the new site seamlessly.
4. Keep your existing pages alive by creating 301 redirects
What’s a 301 redirect? It simply informs search engines the permanent moving of a web page from one location to another. Implementing 301 redirects will make sure you don’t kill your traffic and retain your pages especially those that are doing well. Do this by keeping an organized list of your old page URLs and new page URLs which will be useful when it comes to importing the 301s into HubSpot’s URL Mapping tool, or your WordPress 301 Redirect Plugin.
5. Keep your new site blocked from search engines in the staging process
The staging environment is a duplicate of your live website and acts as a testing ground. It allows you to have a full working site that can be tested for issues before launch.
During this stage, it is important that the new site is blocked so that search engines won’t index duplicate content. To do this on HubSpot, put the “No Index, No Follow” code in the Global HTML Header in Content Settings under the specific staging domain. For WordPress, simply go to the settings tab and click the “Discourage search engines from indexing this site.”
Now let’s go back to the staging process. If you’re a HubSpot user, you can approach it in two ways:
- For new sites, simply go to the Website Pages Add-On and create all the pages you need. You can find useful staging domains here which can go live and functional once you’re ready.
- If you already have an existing site in HubSpot, go to the Website Content Staging area, set up a brand new page or clone existing pages, and push live to the staging environment.
If you’re a WordPress user, the staging environment can be created depending on where your site is hosted. If you use WP Engine, it’s an easy one-step push of a button and your live site is cloned and set to the staging environment.
6. Make sure to double-check everything in the staging process
Planning for Success
Yes, you’ve done a great job in the staging process and have successfully launched your new website but the work ain’t done. There are still a few tweaks you need to do:
- Remove the “No Index, No Follow” tag.
- Import and check your 301 redirects, making sure they are going the right path.
- Check if schema.org tags are still implemented.
- Check if the tracking codes are all still up and running.
- Re-run the broken link checker.
- Re-submit sitemap to Google Search Console.
- Check on the number of pages indexed in Google to ensure no pages are dropped. Also track impressions and clicks, and track your rankings.
With everything in place and double-checked, all you have to do is monitor your ranking constantly so you can get it back up if you did drop.
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What is the Cost of a Website Design or Redesign in 2019
In this day and age, a good website is a must-have for every business. It creates a powerful first impression and impacts how your audience perceives your brand.
To stand out from your competitors, your website should be fast and mobile-friendly, allowing customers and prospects to make quick decisions before making a purchase.
If you want to keep your leads on your page, you need a good web design.
The Cost of a Website Design
Your website is the central part of your inbound marketing strategy and the most important marketing tool you have.
A website design agency can charge $6,000 to $20,000 for a simple custom website design and $20,000 to $40,000 for more complicated, custom-built websites. There are also talented freelancers who prefer to work alone and charge a little less compared to an agency while providing you with a stellar website. Looking for the cheapest option? You can try your hand in designing your own website. However, It doesn’t stop there. Trends change and at one point in time, you need to redesign your website to keep up with your competitors.
How Much a Do-it-Yourself Website Costs
Building or redesigning your own website is the cheapest option which can cost you a few hundred dollars to more or less $3,000. The unforeseen expense here is the time and hassle required from you. However, if you’ve got the skills and the ability to code, then the odds are in your favour.
If you have a limited budget and want to start small, here are a few suggestions for D.I.Y. websites:
- ThemeForest – ThemeForest lets you choose from a wide variety of website themes with varying functionality, performance, and ease of use. They will cost you around $30 to $100 and work well with WordPress. Make sure to choose a theme with plenty of positive reviews and doesn’t require technical skills for editing.
- Genesis Framework by StudioPress – The Genesis Framework is not your average website back-end. This mobile-friendly and search engine optimized framework offers great themes and allows you to easily create content and edit the visual features of your WordPress website. The framework and theme will cost you around $100 to $130.
- HubSpot’s Website Platform – HubSpot’s Website Platform features customizable themes as well as built-in features for SEO to content management. You can also test your design skills and build one from scratch using their drag-and-drop builder. If you want more custom features, you can always hire a developer to add them in. This platform costs $300 per month.
The Importance of Content
Would you buy something if you can’t find anything that describes what the product is and what it does?
This is where content comes in. It is considered the most important part of a website redesign which also consumes a lot of time.
Building your website around your content is the ideal approach to a website redesign, not the other way around. The goal of your website is to persuade your buyers to avail of what you offer and that’s where your content goes to work.
If your prospects are not yet ready to buy but are doing some research or read blogs, you’ve got your content to thank for.
Content First, Design Later
Creating content for a website goes through a process. If you’re doing it yourself, first map out all of the pages you want your website to include before writing the actual content. This can help you pick out the best website theme that will suit your content strategy.
Although most freelance web designers can create content, most of them team up with a skilled copywriter do the specific work. Whether the content creator is sourced by you or your designer, make sure they are on the same page. You will also sleep better if you ask your designer to let you in the process of content creation.
Now, when it comes to an agency, content is already part of the redesign process and their experienced copywriters are just waiting for their queue to fill in all the work.
Why so High?
Back in the days when the Internet was still in the works, a website doesn’t do much for a business. Fast forward to the age of the Internet, a business cannot survive without a website. What’s behind the shift making the cost of a website redesign so high?
- Supply and demand – One of the reasons why the cost of having a website redesigned has been increasing is because of supply and demand.
In the past, running a successful business is not dependent on the Internet or a website. However, times have changed. Companies nowadays should be visible online and cannot be without a website. In fact, prior to launching, potential businesses first check on the availability of domain names and how the URL will look.
- The process – The techniques and tools in designing a website is constantly improving, making websites more advanced in the process. Although it does make a D.I.Y. website easier to design, there’s more to it than meets the eye. Every good designer knows that they should be ready to cope with the evolving digital landscape and be on the lookout for innovation. Let’s take for example the importance of a mobile-friendly website. Good designers have foreseen that the introduction and success of the iPhone would make an impact on how people navigate websites. Back then, mobile design was a complex and expensive feature and both designers and clients tend to avoid it. However, when Google suddenly raised its standards by allowing its search algorithms to show preference to mobile-friendly websites, everything went boom.
Working Round the Clock
A good website is like the perfect employee who tirelessly does all the work for you even while you sleep or go on a holiday. It does a great job consistently, using the tools that you’ve provided. All you have to do is find the agency that will give you this perfect employee. While it is true that humans play a vital role in a business, you need to pay them month after month, year after year.
A well-designed website is always on call, on all corners of the world, helping you rack up those sales asking for nothing in return but professional design.
Make inbound marketing work for you and invest in a professional website that is innovation and future-ready.
How much does a website cost?
A website can cost anywhere from $1,500 - $6,000 for a start-up business, to $8,000 - $80,000 for an established business. The cost of a startup business is cheaper because we use ready-made website templates, all we do is add in your content and photography. A custom website for established businesses involves a well-thought out strategy, wireframes, designs, development, plugins and man-hours to deliver a well-thought money-making lead machine.
What is the future of website costs?
The online world is ever-changing and so do the methods involved in building websites, the strategies required, the time needed to deliver a websites and the technology that goes into the structure of a website.
What if I cant afford a website?
Luckily technology has advanced enough in today's modern age to allow businesses an easier method of being able to afford a website redesign. The current shift in payment methods has moved towards a subscription based model, this makes it affordable for both business owner and brings in a steady stream of income for the website designer.
How do I know when I need a new website?
The average life-span of a website is always changing, with advancements in technology and trends it is almost impossible to keep up.
Things to look for are:
- Is your website ranking on the first page?
- Is your website converting leads, generating enquiries or making sales?
- Do your services represent your business today?
- Is your website aethetically pleasing?
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The Yellow Pages? Indeed the Yellow pages.
It’s difficult to trust they keep appearing in the post box—just to be reused promptly (they don’t make it in the entryway)— consistently, however they do. Do individuals still utilize them to discover organizations, specialists or different administrations? Who knows. What I can be sure of is that a few organizations still publicize in the book and on the web. They offer a decent free posting that is extremely simple to utilize—an extraordinary method to give your site a nearby SEO support also!
Anyway this post isn’t about the book, it’s about their site benefit. As of late, due to my free posting, I was reached by a YP sales rep who had seen my new promotion (made a half year back) and needed to know whether I was keen on “growing my advertising endeavors!”
With the “Business catalog?” I stated, “No.”
“Well shouldn’t something be said about your site?” he asks.
“I have one” … quietness… “It’s my main thing, have a pleasant day.” Click.
Note to telemarketers: If you’re going to consider an organization and offer to move them an administration that they likely don’t need, in any event have the regular civility to complete 5 seconds of research on said organization before making your call.
The call got me contemplating their site benefit however—we’re rivals one might say—so I did some examination and it appears their “Private company Website” benefit isn’t too dandy. Here are a portion of the warnings we found:
Owning a yellow page site implies paying for the underlying expense for its creation, facilitating and a yearly charge to guarantee that you stay selected in the administration. Cost is emotional and YP’s on the administration may appear to be OK at $89 every month, since an average measured site, facilitating and area enlistment would most likely work out to be some place around that number. It’s the thirteenth, fourteenth, fifteenth month, etc, where this turns out to be to some degree costly for what you appear to get.
Site Ownership Issues
Area Name Ownership Issues
When enrolling your site through a yellow page organization, you are not the proprietor of your space name. Like your website page information the yellow page organization claims your area name and rents it to you with yow. This turns into a gigantic factor should you stop their administration, as exchanging the responsibility for area name may accompany extra expenses just as potential lawful entanglements when you’re prepared to move.
..Should You Choose To Discontinue Their Service Transferring The Ownership Of The Domain Name May Come With Additional Costs As Well As Potential Legal Complications…
regarding content, it is imperative to take note of that such sites fundamentally don’t take into account much substance to be transferred. In addition, such sites in some cases make it hard to refresh your substance normally. Under these conditions, clearly site design improvement, particularly under the more up to date manages administering SEO, is unfortunately inadequate. Besides, the restrictions as for coding and the insufficiency of the general structure add to the absence of intrigue of such sites to different web indexes, making it an insufficient method to advance your business.
Rate of Conversion
With an unappealing structure and design, it is troublesome for some such sites to draw in and hold guests. While traffic entering such sites is typically insignificant and the rate of change of inert traffic into steadfast clients is even lower. Given similar reasons, usually difficult to gauge ROI of such sites.
Powerlessness to incorporate Social Media Marketing
Social sharing through mainstream destinations like Facebook, Twitter, LinkedIn and others are extraordinary approaches to advertise or advance your business site and your online life profiles. In any case, as indicated by specialists, it is preposterous to expect to utilize these strategies to showcase your business directory site.
Poor Customer Support
Customer bolster is the most ideal approach to hold clients and convert them into followers. While client support can be effectively stretched out through a self possessed site, it is troublesome and almost difficult to do as such with a business index site. Absence of dynamic correspondence with clients can result in loss of business.
Thinking about A YELLOW PAGES WEBSITE?
Thinking about a YP site? Maybe you should think again– do it without anyone’s help site are typically not such an extraordinary thought at any rate.
Selecting the right agency can be tricky and time-consuming—unless you know the right questions to ask.
So, your company is in need of a new website? Great! Now, the real work begins. Selecting the right web agency can be a tricky and time-consuming process—unless you know the right questions to ask. While you should always tailor your goals and expectations to your company’s specific wants and needs, we’ve compiled a list of 10 important questions you should always ask before signing on the dotted line.
Question 1: How Do You Measure the Success of Your Websites?
Every agency is sure to have a different answer for this one. Some may gauge their success by whether a project is completed on time. Others may hold off their celebrations until a site begins to show results. While there’s no right or wrong answer to the question, it will give you an idea of how the agency operates. The answer you should look for is the one that best suits what your company needs from the site itself.
Question 2: What Experience Do You Have in Our Company's Industry?
You should always ask about an agency’s over all experience. At the same time, you should also inquire about their level of experience in your industry. Just because an agency creates incredible sites, does not mean they will do the same for your company. If they only work with healthcare clients, they may not understand the needs of a tool-builder. Simply put, different industries demand different approaches. Every industry is unique and without the proper knowledge or experience, you’re company could end up with a flashy site that offers little to the target audience.
Question 3: What Are Your Core Competencies?
Question 4: Where Can I See Samples of Your Previous Work?
Question 5: How Are Timelines Built and Handled?
Knowing how an agency handles their timelines and project management should be a crucial factor in your decision-making process. Some agencies ask for 50% upfront and 50% upon delivery, while others set milestones. Choose the one that best suits your budget and delivery needs. At the same time, you should make sure the agency has the capabilities to appropriately manage your needs from beginning to end. Agencies that stretch themselves too thin tend to make room for errors.
Question 6: Who's Going to Run the Project?
Question 7: Are There Any Support Costs Associated with Building a Site?
Question 8: What Other Digital Mediums Are You Proficient In?
Is this agency proficient in creating web videos? What about managing social media accounts? If you’re building a site with specific features, the agency might be able to help. A well-rounded agency can assist in a range of needs. They can also offer trustworthy third-party vendors to assist with the elements they cannot handle. The right agency can deliver exactly what you need, without stretching their capabilities too thin.
Question 9: Does the Agency Stand Behind Their Products?
Question 10: Can Your Agency Assist Me in Marketing Our Site?
How do you build a digital-first brand with longevity?
In today’s all-digital world, your social media presence is more important than ever. There are even companies that have built entire brands around how they interact with customers through their social channels. So, why isn’t every business in the world jumping at the chance to fully utilize this massively popular approach to communication? As with most skills, some people have a knack for it and some do not. The same goes for the company itself—it either makes sense or it doesn’t.
If you truly believe that a digital persona will benefit your business, it’s more important than ever to go for it. You should never go at it alone though. So, to help you down the path to success, we’ve created a list of 6 mistakes every company should avoid when building their digital brand.
1. Not Enough Detail
Organization is one of the most important qualities you can have when building up and maintaining your brand. Not only does it allow you to stay atop events and trends, but it also ensures you have enough time for critical thinking when developing your day-to-day game plan. You should always know why you’re posting, before you ever hit, “Enter”.
2. Not Enough Restraint
Nobody likes spam, not even Monty Python (we assume). So, it’s best to hold back, rather than give too much. Sure, we all know customers love to get more for their money, but that doesn’t really translate into social media. If you fill up a user’s timeline with too much content, they’ll most likely unfollow you or even worse—avoid your brand all together.
3. Not Enough Personality
Some campaigns perform better than others. It’s a simple fact that everyone should understand before ever entering the digital world. One way you can avoid tipping the scales against you, however, is to never post something that inauthentic. For instance, if you try and shoehorn a big sale into an unrelated holiday, chances are it’s doomed to fail. Though, if you don’t want to take our word for it just Google, “Brand Social Media Fails,” and see for yourself.
4. Not Enough Focus
You can’t be everything to everyone, nor can you be everywhere at once. So, rather than set out to reply to ever message, email, comment and concern you receive, focus on the ones you can make a difference on. One highly satisfied customer is far more beneficial to your brand than 10 indifferent customers. After all, how many times have you gone out of your way to tell someone about a brand that responded to you, but never actually did anything to help? Our guess is not often.
5. Not Enough Precision
To piggyback off #4 for a moment, we wanted to reiterate that you can’t be everything to everyone. Don’t let your brand fall into areas it doesn’t belong. A yogurt brand’s new flavor will most likely never have anything in common with Beyonce’s latest tour. So, it’s best to stay away. The same goes for the audience you’re going after. Yes, there are a lot of people on the Internet, but that doesn’t mean they’re all going to love your brand. Rather than try to go for quantity, we suggest you strive for quality and let your followers build naturally.
6. Not Enough Interest
Once you’ve created your digital brand, the last thing you want to do is always talk about yourself. If your soul purpose is to promote new products and sales, eventually your audience will die off, because no one likes to open up their Twitter or Facebook feed to see a bunch of ads. Rather, social media is a great place to highlight your brand’s personality. Shine a spotlight on the people who make up your team; show off interesting aspects of the office; run contests that involve the audience—there is so much potential out there and utilizing the right tactics can help you reach it.
Whether you’re building a brand from scratch or simply looking to re-energize it, the most important thing to keep in mind is that you should always be yourself. Let your brand stand as an individual. The more personality you can impart, the more people will gravitate toward it. That’s why it’s best to partner with a professional digital agency. Their expertise will help to ensure you’re getting the most out of your digital presence, every step of the way.
Your website is creative, modern, and visually-engaging. But are your users converting?
When it comes to brand awareness, a website is one of the most powerful tools in your arsenal. Especially when it comes to lead generation. But, before you go investing anymore time or money into your web presence, it’s important to keep in mind that you must first develop an on-point conversion funnel that allows users to effortlessly navigate the buyer journey. By investing the time into these details, you’ll end up with a site that’s capable of drawing more conversions and providing a more user-friendly experience from beginning to end. And while there are an endless number of features and functions you should consider, there are three essentials that should always be at the top of your list. Rather than simply point them out, however, let’s take a deeper look into each and see why they’re must-haves for your website.
1. Prominent Contact Information
When it comes to your contact information, there’s no need to get fancy or overthink it. Customers don’t want to spend their lunch break hunting for your phone number or email address. Whether it’s a professional inquiry or just a simple question, they surely have better things to do than click through a barrage of webpages just to get in touch with you. This is an increasingly important notion, now that more and more users are on-the-go and access the web via their mobile devices. If you can’t provide the answers these customers are looking for in a quick and easy manner, you need to rethink your site structure.
2. Concise & Immersive Content
While it’s true that your website should effectively tell your brand’s story, that doesn’t mean it needs to fall into novel territory. The message you convey has to be succinct, yet compelling, on every page of your site. Too much copy can overwhelm a customer, especially if they are visiting on their mobile device. The more users have to scroll or click, the less likely they are to return and repeat the process. In order to move these individuals further down the funnel, you have to write copy that is easily digestible pieces of information that entice them to look further on their own. You can’t demand it. You have to invoke it.